European AV industry finds its voice

One of the conclusions of ‘Being Driven’, a study on AV adoption (more on that here), is that the autonomous-vehicle industry in Europe lacks a unified voice. 

No longer: ‘Being Driven’ is now also the name of the continent’s first AV consortium, gathering experts and stakeholders to increase awareness and adoption of AV technology. 

Through education and information, the consortium aims to break down resistance to AV technology. Its four goals:

• Be more vocal about the achievements, successes and roadmaps of the AV industry 
• Align the AV industry message
• Include future passengers in the debate
• Change the conversation from abstract technology to concrete user benefits. 

For more on the consortium, click here.