Our overriding strategic goal is to develop Audi into the world's leading brand in the premium automobile segment. This vision is at the core of our Strategy. In the years that followed, we further substantiated and fine-tuned the topics under the roof of our strategy house to reflect changing economic, ecological and social requirements. The strategic cornerstones remain unchanged and have long-term, sustainable corporate success as their objective.
Customer delight remains at the heart of our Strategy. Our brand essence "Vorsprung durch Technik" comprises the values sportiness, progressiveness and sophistication. These are embodied in particular by our technologically advanced and innovative products, which are also noted for their attractive design, high-caliber materials and build quality.
The production and sales of Audi automobiles have been increasing for many years now. In 2018, the company delivered over 1.8 million vehicles. With success, however, comes greater responsibility - to customers, the environment and natural resources. Audi is meeting this challenge by improving fuel economy further and developing new technologies in the areas of drive systems and fuels.
So the "Audi e-tron", the first BEV of Audi, will enter the European markets in 2019 with a unique recuperation and thermo management, which demonstrating a new definition of efficiency in BEV. The full sized SUV is powered by a 95 KW LI battery which is able as first BEV to be fast charged by 150 KW in 30 minutes for a range of max. 417 km (WLTP).
Together with the innovative "Audi e-charging service" all Audi BEV powered models can charge on more than 90.000 changing points in 16 countries of Europe with one card and one price. This is a unique mobility service in the industry.
Audi is good prepared for the upcoming EV trend with the new Audi e-tron and with his derivate "Audi e-tron Sportback", which will be presented by Audi later in 2019. And for sure the first Audi BEV in the imported midsize EV segment "Audi Q4 e-tron" will come one year later to the markets.
The Audi Battery Vehicle range will be supported with the "TFSI e" called Audi Plug-in-Hybrids in A8, A7, A6 und Q5, covering minimum 40 km electrical range in WLPT, which will be in the market in 2019.
Together with the high efficient "TDI" engines, the efficiency optimized petrol engines and also again with "g-tron" CNG models, Audi is offering the right portfolio which will be able to match future mobility demands in fleet business.