ARI rebrands as Holman
Fleet management and funding specialist ARI has rebranded as Holman. The change is part of a wider group-level unification of the automotive services organisation under the Holman name.
As of today (28 March) ARI, Holman Automotive, Auto Truck Group, Kargo Master, Holman Parts Distribution, Holman Insurance, and Holman Growth Ventures will all come together as Holman.
Chris Conroy, President and Chief Operating Officer, Holman (pictured above), said many of the group’s customers were not aware of its services, but consolidating the business under a single global brand will help the organisation to increase awareness of its competencies.
In addition to its fleet management and leasing business, for example, the company also has dealerships in the US and commercial insurance services.
“What many don’t see is what we’ve become: an integrated automotive services company with a set of collective competencies that transcends our traditional industries, an enterprise offering a unique set of complimentary services that truly sets us apart from our competitors,” he said.