Donlen appoints Ferreira SVP of Global Sales and Marketing
Donlen has appointed Michael Ferreira, Ph. D. as its Senior Vice President of Global Sales and Marketing. Previously, Mr Ferreira was Donlen's Strategic Sales Leader. The appointment is effective immediately.
Mr Ferreira (pictured) has a degree in International Marketing and Business Management (University of Port Elizabeth, 1987), an MBA in Business Administration (University of Liverpool, 2009) and a doctorate in Management (Swiss Business School, 2014). His executive experience in the fleet and mobility industry is diverse and very global.
In 1991, Mr Ferreira was appointed General Manager and Managing Director of all Avis subsidiaries in sub-Saharan Africa. In 2001, he became Head of Sales at GE Fleet for Australia and New Zealand. From 2004 to 2016, he was VP Marketing for Porsche, Bentley, Lamborghini and Bugatti at Porsche Financial Services. From 2010 to 2013, he additionally took on the role of Head of Special Projects for VWFS in Brazil.
In his new role as SVP of Global Sales and Marketing, he will lead Donlen's commercial global sales and marketing strategy; help develop innovation and mobility solutions for corporate fleet, dealer and delivery services; lead sales and marketing campaigns to increase leasing, fleet management and data-as-a-service (DaaS); and initiate strategy projects with Hertz International and global partners to target global accounts.
Based in the U.S., Donlen is a global fleet leasing and fleet management solutions provider. The company is a subsidiary of Hertz Global, the holding that also controls global car rental giant Hertz, and that filed for bankruptcy in the U.S. under Chapter 11 at the end of May.