6 Aug 19

Case Study: Diversey fleet manager Marton Kiss

Marton Kiss, who has a logistics degree from the metropolitan university of Santos and a postgraduate degree in fleet management, has been working in the logistics and fleet industry for 18 years.

More recently, Mr. Kiss has been the fleet manager for multinational chemicals company Diversey for just over two and a half years, where he is currently managing approximately 183 vehicles throughout Brazil. Here is our brief case study on what is taking place at Diversey.

Name: Marton Kiss
Company: Diversey
Industry: Chemical
Job title: Fleet Manager
Time at current position: two years, 6 months (18 in fleet industry)
Number of cars in fleet: 183

Country: Brazil

One way the US-based firm maintains safety standards in Latin America, according to the fleet manager, is selecting vehicles in accordance with the ratings set forth by Latin NCAP, the Latin America and Caribbean regional car safety assessment program. 

“We only choose vehicles that have a positive safety rating of four stars for both driver and passengers. Besides this, we look for energy efficient vehicles, seeking models that have low fuel consumption and low CO2 emission,” Mr. Kiss told Fleet LatAm.

Due to the ongoing professionalization of fleet managers in Brazil, automakers have started to adopt more appropriate practices for corporate fleet solutions.

Among the most recent of them were practices adopted by Volkswagen of Brazil (VW). According to Mr. Kiss, Diversey needed to install an internal device in its fleet vehicles so it worked hand-in-hand with VW and its device supplier to accomplish this.

Following impact tests performed on the internal device, VW issued a report attesting to the safety of the device installed in the vehicle.

Marton Kiss & Fleet LatAm editor Daniel Bland at the Welcome Tomorrow 2019 warm up launch in São Paulo (source: Fleet LatAm)



Currently, Diversey Brazil is using the Golsat telematics system. Through this, fleet managers can evaluate and identify poor driving habits and, in turn, drivers with higher risks of accidents.

To reduce the number of accidents in the company, drivers are periodically called in for recycling courses aimed at improving safety and encouraging good traffic practices.

Much needed changes

During our talk, Mr. Kiss also emphasized that a change is needed in Brazil. The main challenge in the country is dealing with the different ways of managing traffic violations in the different cities and states.

More than 5,000 cities and towns are in Brazil, and each of them has its own way of notifying drivers of traffic tickets and dealing with the fines.

“What Brazil needs right now is a standardization of all the transit agencies. We need to reduce red tape and streamline operations,” says the fleet manager.

For more fleet manager case studies which include key insights in fleet vehicle safety and more, keep an eye out for the upcoming edition of the Fleet LatAm magazine, launching in September just ahead of the first ever Fleet LatAm Conference and Training in Mexico City from 23-25 September. 

Authored by: Daniel Bland