28 Feb 24

Kavak appoints CEO in Mexico

Juan Cruz de la Rúa, CEO of Kavak in Mexico

Mexican used-car platform Kavak appointed Juan Cruz de la Rúa to replace Alejandro Guerra as CEO in Mexico to “strengthen operations” in the Latin American country, it said in a press release.

Cruz de la Rúa, who has nine years of experience in the technology and automotive industry, will seek to "resolve the commercial inefficiencies of the used car industry by promoting access to financing and setting up fair market prices,” it said. 

Previously, Cruz de la Rúa worked for the software company OLX and Google, according to his LinkedIn profile.

Better experience

Cruz de la Rúa, will also seek to improve product quality to provide a better customer experience, it added. The new CEO in Mexico, co-founded Argentine startup Checkars, a firm acquired by Kavak in August 2020.

Kavak has operations in Mexico, Argentina, Brazil, Chile, Colombia, Perú, Spain, Turkey, Saudi Arabia, Oman and United Arab Emirates.

Authored by: Rodrigo Alonso