30 fleet managers participate in first Fleet LatAm Training
It’s a tough job, building a successful fleet programme for Latin America. The market is still maturing. There are many country differences. The supplier offering is not always consistent. And there are specific challenges in fleet management optimisation, driver behaviour and safety management.
Nevertheless, it’s worth developing a more harmonised, region-wide programme. This will generate efficiencies by reducing cost, via harmonisation and through internal process optimisation. And that’s exactly what 30 corporate fleet managers and decision makers learned in Mexico City, at first Fleet LatAm Training Session, organised with the support of Geotab.
The motto for the Training Session was: How to build your successful LatAm fleet programme. Accordingly, participants increased their understanding of how to develop an international fleet policy and how to pick a trajectory that will allow you to get your internal and external stakeholders on board on the journey from a local to a regional strategy.
Another hot topic: the differences in finance methods across the region. Today, less than 10% of LatA fleets using a full-service lease solution, but there is an increasing appetite for outsourcing both the financing and management of fleets.
With case studies from highly respected fleet managers at prestigious companies – Karina Uribe (Pfizer), Claudia Fragoso (Sherwin Williams), Kevin Kibilds (MSD) and Jaime Bringas (TEVA) –participants got detailed insights in the realities of vehicle fleet management across Latin America.
All fleet managers stressed the importance of getting top management support and strong internal sponsorship, without neglecting local market realities. Key to making change happen is having a transparent communications channel with local fleet managers, and even directly with the drivers. «There are four pillars in building an efficient regional policy », said Ms. Uribe: «clear communication; continuous collaboration with HR, Legal and Finance; providing clarity and ensuring simplicity; and finally: getting alignment.»
Attention was devoted to organising an effective tender and to the necessity of including a strong safety element in the policy. When it comes to tendering, start with an internal RFI so that you know what can be harmonised and what not. Focus on basics, as LatAm is a complex region and fleet environment, which means that it’s not always the best choice to take Mexico and Brazil as a benchmark, as these are the biggest and most developed fleet markets.
The first Fleet LatAm Training Session focused on interaction. Opinions and best practices were shared during workshops moderated by José Luis Criado, Fleet LatAm Advisory Board Member, on the do’s and don’ts of the LatAm Fleet Policy and the set-up of a Safety Programme.
At the end of the training session, all participants received an official certificate, celebrating their commitment in the optimisation of their role in Latin America.
Check out more pictures of the first Fleet LatAm Training session here.