12 Nov 19

Welcome Tomorrow 2019, Lessons Learned in Brazil

Welcome Tomorrow 2019 in Brazil gathered experts in vehicle fleet, urban mobility, smart city development and more in the metropolitan region of São Paulo last week and here are three lessons Fleet LatAm learned from the five-day event wich ended 10 November. 

Despite featuring six areas – called villages - for visitors to network in and learn, I will only be talking about Fleet Village which is more related to the fleet and mobility industries.

Lesson one is that we must be aware that many young entrepreneurs are sprawling throughout Brazil, developing innovative mobility solutions in the country. Among them are vehicle fleet solution companies Active Fleet, Fleeting, and Next Fleet, the latter which won the Welcome Tomorrow best startup of the year award.

Other companies to keep an eye out for are transportation solution companies Busup and beepbeep, e-bike manufacturers e-moving and woie, and several more.

“We are currently working with startup incubator Orbi Conecta which is focused on bringing technology related companies into the market,” said Localiza Fleet Solutions marketing manager Gabriel Andrade at the event, adding that sustainability, data management, and mobile app-based services are among the trending topics today.

Another lesson learned was that some local companies are seeking partners. Besides many of them already being partnered up with each other, some are open to the idea of teaming up with multinational companies which can bring new insight into their businesses.

“We need to focus on innovative technologies and this can be accomplished through partnerships,” says Cleber Kouyomdjian who is Commercial Director of Leaseplan Brazil.

Fleet LatAm editor Daniel Bland and Leaseplan commercial Director Cleber Kouyomdjian (source: Fleet LatAm)

Among one of the most recent partnerships formed in Brazil is the one between leasing and business mobility specialist Alphabet International and local leasing company Unidas in mid-October. Alphabet clients now have access to the portfolio of Alphabet products and services available in Brazil.

The third lesson learned at the event was that the fleet and mobility industry is certainly evolving in Brazil and we need to be prepared.

“The car will soon be less of a necessity than it is today. I don’t believe it will become obsolete but less essential,” Ouro Verde relationship manager Luiz Dairiki said, pointing out that trends to look out for are connectivity, electrification, and eventually autonomous vehicles.

“Besides focusing more on sustainability in the region through the usage of hybrids and ethanol (e.g. new 2020 Toyota Corolla hybrid flex just launched), another trend in the region is that the market share of overall OEM fleet sales in Brazil has increased to 50% from some 20% four years ago,"says Mr. Kouyomdijian who is also a Fleet LatAm advisory board member. 
Another trend in the country is business shifting from B2B or B2C to more of a B2B2C setup. For instance, there is a large percentage of Uber drivers in the country who rent from leasing companies instead of buying directly from car dealers.  

Finally, looking further ahead, Uber Brazil CEO Claudia Woods also commented on the future of the company, mentioning the Uber Elevate program which entails urban transport by way of flying vehicles. The company is currently considering four partners, one of which is Brazilian aviation and aerospace company Embraer.

Uber Brazil CEO Claudia Woods (source: Fleet LatAm)

Authored by: Daniel Bland