Enterprise teams up with Nippon Rent-a-Car
The world’s largest short term rental provider has announced a partnership with Japan’s Nippon Rent-a-Car, a successful local vendor with 40,000 vehicles spread over 850 locations.
Nippon has already a partnership in place with Alamo, another major US provider that operates under the same umbrella as Enterprise in many countries.
The benefits seem to be mainly on the US side: Nippon users have access to the Enterprise vehicles across the world. In its press statement, Enterprise says that US travellers can easily book cars in Japan; most travellers however don’t use rental cars in Japan, where public transport is much more convenient. In addition, Japanese cars are not equipped with English language GPS systems, making them difficult to use for non-Japanese speakers.