13 Nov 19

Sixt digitisation strategy is paying off

Sixt has set a new record for revenue in the first nine months of 2019. A sign that the company’s investments in digitisation are paying off, Sixt says. 

  • Total Group operating revenue for the period from January to September was up 14% to €2.5 billion.
  • Operating revenue for the Mobility Business Unit was up 17% to €1.9 billion. 
  • The Leasing Business Unit lost 2%, achieving an operating revenue of €349 million. 
  • Around 211,000 vehicles were added to Sixt’s rental and leasing fleets, for a total value of €6.06 billion. That equals an expansion in vehicle numbers by 5.4% and in investment volume by 10.7%.

One growth driver was Sixt One, the international mobility service provider’s digitisation strategy. 

  • Since its launch in February, the Sixt app (integrating Sixt rent, Sixt share and Sixt ride) has seen over one million downloads. 
  • The number of daily active users climbed by 130%.
  • The rate of bookings via the app increased by 290%. 

Sixt One covers not just the new Sixt app; it aims to digitise all sales channels and operational business processes.

  • The Sixt website was relaunched in July, and 
  • the rollout of new rental software is making the rental and return process faster and easier for customers. 

Another growth driver was foreign expansion

  • notably in the US (pictured), where Sixt recorded >30% revenue gain (in euros).
  • The number of newly-opened US stations climbed to seven in Q3, with three more to follow in Q4.
  • In Europe, growth was >20% in Italy, Spain and the UK, and +8% in Germany. 

“We continue to outperform our expectations and outgrow our competitors,” says Erich Sixt, CEO of Sixt SE. “We take this as an encouragement to stick to our course, work the market as innovation driver and consistently implement our vision of limitless mobility for our customers.”

Authored by: Frank Jacobs