23 Oct 19

Alphabet enters Latin America with partnership in Brazil

Leasing and business mobility specialist Alphabet International is entering the Latin American market, by concluding a partnership with leasing company Unidas in Brazil. Alphabet International already has a strong footprint in Europe, and is also active in Australia and China, with a portfolio of over 680,000 leased cars and light commercial vehicles, but is now entering a new fleet market.

Unidas was founded in 1985, when five car rental companies and two investors came together in the city of São Paulo, creating a leasing company with seven branches and approximately 500 vehicles. Since then, Unidas has expanded significantly and, at the end of 2017, merged with Locamerica under the Unidas brand, combining their products and services in a complete range of mobility solutions for individuals and companies. According to Alphabet’s press release, Unidas is now the second largest car rental company in Brazil and leader in fleet rental for companies.

Companies that rely on Alphabet’s innovative mobility services and solutions across Europe and beyond can take advantage of the new offer in the Brazilian market. Alphabet clients now have access to the portfolio of Alphabet products and services available in Brazil. Depending on a company’s specific needs, it can also opt for a wide range of useful on-top services, such as fuel cards, replacement vehicles, roadside assistance and legal insurance.

Excellent customer service
“The partnership with Unidas marks an important milestone for Alphabet. By entering the Brazilian market, we are further expanding our global presence and can extend our full service offering in this growing economy. We are looking forward to a successful partnership with Unidas, who have a reputation for excellent customer service and are a leader for business fleet leasing in Brazil,” says Richard Schooling, Chief Commercial Officer at Alphabet International.

Luis Fernando Memória Porto, Chief Executive Officer, also expressed his enthusiasm about the partnership: “We are very much looking forward to working with our new partner Alphabet to serve their clients in Brazil. This is a wonderful opportunity for us to join a very successful partner who is an expert in mobility and enables us to further develop our products and services for the benefit of all of our clients. By collaborating, we are able to provide tailor-made Business Mobility solutions that fulfil global enterprises’ mobility demands in Brazil.”


Authored by: Steven Schoefs