Adapting your fleet management policies to Latin America
One of the keys to successful vehicle fleet management in Latin America is to be culturally open-minded, according to Fleet LatAm Advisory Board members Franz Felhner and Miguel Angel Prado.
According to Felhner, one of the main challenges for Europeans entering the market is making sure that they are open to getting in touch with a completely different world.
“Knowing how to deal with many different cultures is of utmost importance in the region,” says Fehlner who is head of international fleet for Allianz Technology, the internal shared services provider for the Allianz insurance and asset management group.
In terms of business operations, “one of the largest challenges to face in Latin America is that you may need to employ a lot more people than other regions of the world like Europe,” says Prado who heads Latam operations for international vehicle leasing and fleet management company TraXall.
For instance, Traxall’s leasing policy is different in Colombia than in Spain. While it manages 26,000 cars in Spain with 52 employees, TraXall manages 4,000 cars in Colombia with 26 employees, according to Prado who is the CEO of Spain as well as COO for the Latin America and Ibera regions.
This is because clients in Colombia prefer to have people working in-house. In every large fleet, meaning 100 cars or more, the company has a person working on site. Practically every main city throughout the country has representation.
“In Colombia, we physically check cars at client offices, whereas in Europe [e.g. Spain], we have controlled management which is done from our central office. It’s a matter of culture and we cannot change that. If you want to be successful, you need to adapt to the local market,” the executive said on the sidelines of the Fleet Europe Summit 2018 in Barcelona.
TraXall, one of the sponsors at the Fleet Europe Summit 2018, Barcelona (Source: TraXall)
TraXall Latin America has offices in Bogota Colombia, Lima Peru, Sao Paulo Brazil, Santiago Chile, and Buenos Aeries Argentina. It also has local services in countries such as Ecuador and Uruguay which are run through its offices in Colombia and Argentina, respectively.