7 Nov 23

OEM EV Strategies Around the World: APAC OEMs (Series – Part 3)

The automotive industry is undergoing a remarkable transformation, with electrification at the forefront of the revolution. Major players such as General Motors, Ford, Tesla, BMW, Mercedes-Benz, and others are setting the stage for a future dominated by electric vehicles (EVs). In a series of 3 articles, we delve into the electrification strategies of these leading automakers, exploring their visions, investments, and innovative approaches to shape the future of transportation.


Toyota has outlined an aggressive electrification plan. They intend to launch 30 BEV models and sell 3.5 million units by 2030, with increased investments in BEVs and local production. They are also pursuing a comprehensive strategy that includes fuel cell vehicles and hydrogen engines.

Toyota is developing various battery types and aiming for mass production of all-solid-state batteries by 2027. They are investing heavily in battery technology and production.


Honda is working on achieving carbon neutrality and electrifying its vehicle lineup. They have partnerships with GM for BEV models and are investing in battery production to meet their ambitious goals.

Honda is also collaborating with various companies for next-generation battery technologies and securing lithium supply.


Nissan is reviewing its electric vehicle sales strategy and considering commonization of parts, reduced platform and model variations, and in-house development of core technologies.

They're actively investing in electrification and collaborating with various partners for the development of all-solid-state batteries. Nissan aims to launch new BEV models and secure battery supply.

Mitsubishi Motors

Mitsubishi Motors has announced a new mid-term management plan, "Challenge 2025," which includes substantial investments in research and development and capital expenditures.

They plan to launch new electrified models and focus on battery procurement. Mitsubishi Motors is working closely with the Nissan-Renault alliance on shared platforms and battery supply.


Mazda is committed to achieving a significant ratio of BEVs by 2030 and is investing in electrification. They are considering adopting Panasonic's 4680 batteries and working on in-house e-Axle production.

Mazda is also collaborating with other automakers and suppliers for electric vehicle development and battery supply.


Subaru has set ambitious BEV production targets and intends to invest significantly in in-house production. They have raised their production goals and are updating their electrification plan.


Suzuki is aiming for carbon neutrality by 2050 through various means, including BEVs. They have plans to introduce BEV models in different regions and are making substantial investments in research and development and capital expenditures.


Hyundai is increasing its commitment to electric vehicles, with plans to introduce a wide range of new EV models. They are expanding cell production and investing in battery research.

Hyundai is actively collaborating with research institutions and companies to develop next-generation batteries, including all-solid-state batteries.

Picture Credit: Shutterstock 1831594942

Authored by: Yves Helven