Features
3 Oct 18

Vinfast: presented in Paris a bit too fast

The new Vietnamese company Vinfast drew the attention a few weeks ago when it announced it would be coming to Paris with two cars. The marketing discourse involving names like ItalDesign, Magna Steyr and Bosch raised expectations.
 
Yesterday the press got to get up close and personal with the two new Asians: a Hyundai Santa Fe-sized SUV called LUX SA and a Toyota Camry-ish sedan baptised LUX A. They are powered by a two-litre petrol engine mated to a ZF-sourced 8-speed auto.

At first glance, the Vietnamese newcomers look the part. That changes as soon as you open the door. The interior inspires anything but confidence: the materials are below standard and the panels don’t exactly fit flawlessly. Was Vinfast over-confident – or did it underestimate the importance of a first good impression?
 
Interestingly, Kevin Fisher, Vice President of Engineering at VinFast, stated that his company’s partnership strategy will enable Vinfast “to achieve two crucial engineering imperatives – quality and timing". The strategy has resulted in shortened timeframes while meeting international standards for safety and reliability, he added.
 
Authored by: Dieter Quartier