5 Aug 22

Apple accelerates EV plans by hiring Lamborghini executive

Apple accelerates EV plans by hiring Lamborghini executive

Apple, working on an electric vehicle (EV) program since 2014, has hired a Lamborghini executive who spent 20 years in the Italian luxury car maker. 

Still, little is known about "Project Titan", Apple's electric car project, which has faced several delays and uncertainties in recent years. Yet, Apple seems to be pursuing the project with care as the tech giant hired Luigi Taraborrelli. According to Bloomberg, Taraborrelli worked extensively on the development of chassis and vehicle dynamics at Lamborghini. Some models Taraborrelli worked on include the Urus SUV, Huracan Coupé, Performante and Aventador Coupé.

Apple appointed its VP of technology, Kevin Lynch, as the head of the Apple Car project last year and hired Desi Ujkashevic from Ford in May. On the other hand, Doug Field, who was leading Apple Special Project, which is supporting Project Titan, went to Ford last year. 

Image of Lamborghini Urus SUV, courtesy of Lamborghini. 

Authored by: Mufit Yilmaz Gokmen