Volvo Cars America and EMEA swap heads
Volvo Cars has announced a leadership switch, with two top executives swapping the Americas and EMEA (Europe, Middle East and Africa) regions.
Lex Kerssemakers (pictured left), who had been Senior VP for Volvo Americas since 2015 and President/CEO of Volvo Cars USA (where he oversaw a sales increase of 46.8%), will become the head of Volvo Cars EMEA, effective September 15. Mr. Kerssemakers will also be responsible for coordinating the commercial operations of Volvo Cars, reflecting the company's quickening growth and broadening interests.
His role in the Americas will be filled by Anders Gustafsson (pictured right), who until now was head of Volvo Cars EMEA. Mr. Gustafsson headed Volvo Cars' Swedish sales company for four years before becoming Senior VP of EMEA in 2015. Since then, he oversaw a 13.5% sales growth, both in Sweden and Western Europe, and two years of record sales for the overall EMEA region.
Volvo has become more visible on the US market, where brand awareness has tripled under Kerssemakers, making Volvo now the fifth most searched for car brand in the U.S. Underscoring its commitment to the North American market, Volvo is building a new plant in South Carolina, opening mid next year.