15 Aug 21

CAOA founder passes away in Brazil

Carlos Alberto de Oliveira Andrade, founder of the Brazilian automotive group CAOA, passed away on Saturday (14 August) at the age of 77 due to health complications. 

Currently responsible for representing the Hyundai, Subaru and Chery brands in Brazil, Caoa first entered the automotive sector in the 1970s, and has long been a leading player in Latin America when it comes to automobile manufacturing and distribution. 

Doctor Carlos, as he was known, is an iconic figure in the industry. Besides holding the largest group of Ford dealerships in Brazil in the 1980s, his empire expanded in the 1990's, representing brands such as Renault, Subaru and Hyundai.  

The latter was consolidated in Brazil thanks to aggressive marketing campaigns carried out by Caoa which compared Korean brand cars to luxury models. The same is happening today with Chinese brand Chery of which Caoa has held a 50% share control since 2017. 

Under the new brand name of Caoa Chery, the brand has risen from near bankruptcy in Brazil to a top 10 contender among local automakers. Thanks to Doctor Carlos, previous models of the Hyundai Tucson SUV received much commercial success and its successor, the Chery Tiggo SUV series, looks to be next.   
Our condolences to his family and friends. 

Authored by: Daniel Bland