29 Aug 22

Great Wall Motors Brazil appoints Marcelo Taveira

Great Wall Motors appoints Marcelo Taveira in Brazil

Great Wall Motors has appointed Marcelo Taveira as head of vehicle finance and subscription in Brazil, reporting directly to communications director Oswaldo Ramos.

Mr. Taveira will be responsible for putting together financing programs to be offered to clients seeking electric vehicles (EV) as well as the Chinese automakers car subscription program which is seen kicking off by year-end 2022.

He brings nearly 20 years of experience in the fleet market, working with leasing and fleet management companies such as Localiza, Unidas, and LM Frotas. He also has a mechanical engineering degree from the University of Minas Gerais.

The appointment is part of GWM’s 10-billion-real (US$2bn) structuring plan over the next decade which includes vehicle production to take place at its plant in Iracemápolis (São Paulo state). Starting in 2023, the company is planning to produce 100,000 vehicles per year. 


Authored by: Daniel Bland