3 Nov 22

Maru Escobedo to head BMW Brazil

Maru Escobedo to head BMW Brazil

BMW Group has appointed Maru Escobedo to be CEO in Brazil, starting January 2023.

Currently CEO of the automotive group in Mexico, Ms. Escobedo will be taking over for Aksel Krieger, who will be moving on to become Regional Vice President of the Eastern Region on December 1.

Prior to assuming the lead in Mexico in 2018, Ms. Escobedo was Regional Sales and Operations Director in Mexico and Area Manager in Europe, accomplishing sales leadership for BMW and MINI in the premium segment as well as electrification leadership for BMW.

She will be joining Michele Menchini who was appointed as Commercial Director of the BMW Group in Brazil in August 2022. They are led by Reiner Braun, President and CEO of the group in Latin America.

Authored by: Daniel Bland