BMW Group names Arturo Orenday Director of Mini Latin America

Starting 1 June, Arturo Orenday will be the new Director of Mini for the Latin America region, continuing his tenure with the BMW Group. 

Mr. Orenday joined the group in 2015 and he is currently Latin America Regional Brand Director as well as Marketing Director in Mexico for BMW Latin America. He holds a BA in Business Administration and Finance from Mexico’s Tecnológico de Monterrey.

Mini is focused on being all-electric from 2030, setting the path to the future of premium urban mobility, according to Mini Vice President for the Americas Mike Peyton.

"I am confident that Arturo is the right executive to lead this transformation while advancing our electrified line, digitized community and contributing to the region's strategic plans," Mr. Peyton said in a release by the BMW Group.

Photo (courtesy of the BMW Group)