1 Dec 23

Jeep North America now headed by William Peffer

Jeep North America now headed by William Peffer

As of Friday (1 December), William (Bill) Peffer heads the Jeep brand for Stellantis in North America, taking over as CEO for Jim Morrison who has gone on to lead the newly separated Jeep Performance Parts business.

The move occurs just ahead of Jeep's plan to launch it's first all-electric vehicles in North America, the new Jeep Recon and Wagoneer "S" SUVs. Mr. Peffer was formerly CEO of Maserati in the Americas.

“We are entering a new chapter for the region, and I’m confident both Bill and Jim will bring their passion and intense customer focus to their new assignments,” Stellantis Chief Operating Officer (COO) of North America Mark Stewart said in a statement.

Meanwhile, Antonio Filosa took over as Jeep CEO last month. He was previously the Stellantis COO in South America.

Authored by: Daniel Bland