Mercedes expands subscription programme to Atlanta
After Philadelphia and Nashville, Atlanta is the third American city where consumers can benefit from Mercedes' subscription programme. For a monthly fee, subscribers gain access to a fleet of 30 Mercedes cars.
Instead of having to buy a particular vehicle, subscription programmes like these allow customers to take the vehicle that matches their need of the moment - a sedan for the daily commute, a convertible for a weekend break and an SUV to go skiing, for instance.