20 Jul 22

Red Cross' humanitarian fleet receives safety award by utilising data

The tasks of humanitarian fleets are more complex and much harder than their transportation and logistics counterparts. They mainly operate in remote, underdeveloped parts of the world, so achieving safety while at the same time controling costs appear as a bigger challenge for fleet managers. However, the example set by The International Committee of the Red Cross & Red Crescent (ICRC) shows how well humanitarian fleets can be optimised when data is used efficiently and offers lessons for other typse of fleet. 

Fleet Forum, an organisation supporting the humanitarian fleet community, is reducing the impact of global supply chain issues on humanitarian fleets by supplying what fleet managers need most: data. 

Having more than 650 members, Fleet Forum collects and analyses fleet data to convert it to insights to improve fleet performance. As of 2022, almost 50% of Fleet Forum members have a Global Fleet or Road Safety Manager, applying data to reduce costs, rightsize their fleet and improve safety. All these efforts have paid off well, as ICRC was awarded the Best Transport Achievement Award for their safety improvement program at the lastest Fleet Forum annual conference at the end of June 2022. 

Eight critical steps to achieve safety

The Best Transportation Achievement Award was launched in 2012 to promote the efforts of fleet managers and organisations in making their operations more efficient through projects in road safety, fleet safety, environmental impact and cost efficiency. 

Dimitri Mandin and Farah Maayta, Fleet Safety Program Manager and Coordinator of ICRC, received the prize for safety through their "Global Fleet Safety Project", which led to the creation of the Fleet Safety Program in 2016. 

It is more than congestion or fuel consumption to be concerned about for humanitarian fleets: disease, natural disasters and armed conflicts can increase the risk of road crashes and dangerous incidents. The Fleet Safety Program was triggered by the 2013 ICRC statistics, displaying road crashes as the main problem. The program came to life through eight carefully determined steps, data being at the core: 

  • Driver selection process
  • The right vehicle for the right job
  • Road safety regulations
  • Data management
  • Data analysis
  • Defining mitigation measures
  • Supporting the application of measures
  • Annual review of actions

Why is it so important? 

The Fleet Management Unit of ICRC is responsible for the administration and operation of over 5,000 vehicles, which travel more than 30 million km each year. 

The Fleet Safety Program was built on three goals: Saving lives, protecting valuable assets and protecting the image of ICRC as a humanitarian organisation. 

Gathering worldwide global crash data from Fleet Management Software, ICRC was able to analyse the reasons and responsibilities of road crashes and launched the comprehensive Fleet Safety Strategy for ICRC fleets. The effort was boosted by the Road Coach Taxonomy Guidelines, which were published in five languages. Through diligent data analysis and international collaboration, ICRC has significantly improved fleet safety in several countries, especially in danger zones, including Syria. 

Looking at the eight steps of ICRC, one of the most important appears to be the annual review of actions, which leads to a better year in road safety. 

Are you looking for a unique opportunity to meet hundreds of fleet managers in real life? The exclusive Global Fleet Managers Club, which will take place in December 2022, will gather more than 300 global and international fleet managers! Register here.


Authored by: Mufit Yilmaz Gokmen