9 Jan 19

Cleber Kouyomdjian of PARAR joins Fleet LatAm advisory board

Latin America fleet advisor for Brazil's PARAR institute, Cleber Kouyomdjian, is one of the newest members of the Fleet LatAm advisory board.
Besides providing consultancy service for the Brazil-based institute, Kouyomdjian has worked for rental and leasing companies such as Hertz, LeasePlan, Relsa, and Arval, holding top-level executive positions during his 20+ year career. He is also the founder of mobility solutions startup Move-On which is highly focused on car-sharing.
PARAR Institute, now one of the largest event platforms for corporate mobility education in the world, was initially established to improve car and driver management with goals such as reducing accidents, qualifying fleet managers, flourishing the TCO concept, and creating robust car fleet policies in Brazil.
In addition to producing events, the institute - which is owned by local telemetry firm Golsat - currently provides certified driver and fleet manager training sessions and online streaming. It is focused on interconnecting disruptive companies, revolutionary cities, mobility startups and innovative projects that have a social impact.

Cleber Kouyomdjian moderates panel discussion at WTM 2018 in Sao Paulo, joined by Fleet LatAm advisory board president Pascal Serres and NAFA director of professional development Katherine Vigneau (Source: Global Fleet) 

"We believe that a world without mobility not only wastes commute time but takes away the right to quality living. Our purpose is to lead professionals, companies, and cities to rethink tomorrow and to contribute to solutions that bring more life to people’s time," says Kouyomdjian, explaining that the institute is based on three mobility pillars.
They are: Fleet Mobility (satisfying the need for all people to move around a city), Life Mobility (implementing new modals that transform the way people move around), and Time Mobility (addressing how new technologies and the new economy can impact locomotion and presenting ways to bring more life to people’s time).

In terms of our relationship with Fleet LatAm, our intention is to gain more penetration in the market and to exchanging knowhow among advisory board members during this new and exciting time in the industry, he added.
Authored by: Daniel Bland