14 Jan 19

Cox launches mobility fleet servicing network Pivet

Cox Automotive has launched Pivet, a network of comprehensive mobility fleet services. The new brand will comprise both fixed locations and mobile solutions in the United States.

Set up by Cox Automotive’s recently-inaugurated Mobility Group, Pivet will provide “quality, convenient and intelligent” fleet services, the company says. 
Pivet targets a broad range of shared-mobility vehicles, from single Uber drivers to large government or corporate fleets – and anticipates the growth of autonomous fleets (and its need for service and maintenance). 

Simplify and maximise
The network will use both existing technologies and create new applications as required. The aim is to “simplify mobility operations while maximising vehicle uptime and profitability” for dealers, OEMs, new mobility providers, rental car companies and private fleets. 

Some of the services envisioned include in-fleeting and de-fleeting, cleaning and detailing, fueling and/or charging, storage and parking, calibration and reconditioning; and maintenance and logistics.

High-utilisation fleets
The inauguration of Pivet anticipates an increase in the importance of high-utilisation commercial fleets, with much higher mileage per vehicle and a resultant much higher need for service and maintenance. According to Cox, fleet servicing will become an increasingly important part of the automotive business, due in large part to the growth of the sharing principle in mobility.

Manheim Metro Atlanta, previously a vehicle auction venue, has been chosen as Pivet’s flagship fixed location. Clients already include Lyft, Clutch, Hertz and Flex Fleet Rental. 

Outside companies
RideKleen, a mobile car cleaning company acquired by Cox last October, will provide the initial mobile services. RideKleen cleans vehicles in 10 major cities (including Atlanta, New York, LA and Chicago) for the likes of Zipcar, Enterprise and Getaround.

As more spokes are added to these hub services, the plan is to add services by outside mobility companies that Cox partners with. One of those already concluded is with Georgia Power, providing EV charging and ridesharing options at Pivet’s Atlanta hub. 

Other Pivet locations are expected to debut at various Manheim locations later this year – maximising the opportunities to cross-market with regards to used-vehicle auctions. 

Authored by: Frank Jacobs