TIER comes to Israel
Micro-mobility provider TIER will start offering its services in Israel from June, the company has announced. TIER’s e-scooters will be available first in Tel Aviv (pictured), the country’s biggest city. In a pre-launch promotion, people who download the app now will get three vehicle unlocks and 30 minutes of riding time for free.
“TIER offers a micro-mobility operations model that Israel hasn’t seen yet in terms of safety and sustainability to both users and non-users,” Alex Souter, TIER vice president and regional manager for South-West Europe and the Middle East, told the Jerusalem Post.
With traffic congestion a serious issue in Tel Aviv (and other Israeli cities), TIER expects the market for micro-mobility in the country to grow. In a first phase, TIER will deploy its e-scooters in Israel, and will consider launching its bicycles and mopeds later.
TIER was founded in 2018. Following acquisitions of Nextbike, Europe’s largest bike-sharing company, and Spin, a U.S.-based micro-mobility operator, TIER is now present in more than 530 cities in 26 countries. Major urban presences in Europe include Paris, Berlin and London.