1 Mar 18

Daimler takes full control of car2go

Daimler Mobility Services is to get full control over car2go Europe by acquiring the shares of car rental and mobility service specialist Europcar Group. 

The car-sharing service was created in 2012 as a joint venture between Daimler (75%) and Europcar (25%). 

Broad portfolio
“Over the course of the last several months, we have intensified our investments in mobility services, in order to create a holistic mobility system with a broad portfolio”, says Jörg Lamparter (pictured), Head of Mobility Services at Daimler. “As part of this strategy, we decided to fully acquire the remaining shares in car2go Europe”. 

Today car2go has a presence in Europe, North America and China, with a total of more than three million customers worldwide. In addition to car2go, Daimler Mobility Services also runs the on-demand mobility platform moovel and mytaxi, a ride-hailing service. In all, almost 18 million customers are registered with car2go, moovel and mytaxi, which are offered in more than 100 cities on three continents. 

CASE strategy
Daimler Mobility Services aims to further expand its mobility portfolio, with the ultimate goal of developing the expertise that will allow it to become a leader in the self-driving vehicle ecosystem. 

Insights gleaned from car2go customers have helped lay the foundations of Daimler's CASE strategy – a road map for the manufacturer to transition to a fully Connected, Autonomous, Shared and Electric vehicle portfolio. 

Only a few weeks ago BMW Group took full control over car-sharing service DriveNow, after the acquisition of the stakes of Sixt (50%). Could the car2go deal be the last step towards the merger of the car-sharing services Car2Go and DriveNow? Since more than a year there are media reports about a possible collaboration. Such a merger would see both car manufacturers in an attractive position to compete with Uber.

Image: Daimler

Authored by: Steven Schoefs