Firefly, digital and smart advertising
What if drivers of ride hailing and taxi services could generate extra income without having to do much more than… driving around? The startup Firefly launched the answer with a big bang of $21.5 million funding.
Through digital advertising, the San Francisco-based startup Firefly allows rideshare drivers to make more money while performing their job. Driving around with advertising on a taxi may already be applied frequently, the novelty of Firefly is making this advertising digital and smart.
Digital and smart
By using digital smart screens, the display can be used for targeted, geofenced campaigns so advertising can be adapted to the audience in the operation area of the vehicles, optimising its effectiveness. However, Firefly is not going to let just any kind of advertising be run on its smart displays. Its ‘strict’ advertising policies will prohibit ads for tobacco, cannabis companies, and strip clubs among others. The company is also keen to work together with companies who even never advertised outdoors before, extending the market.
Hence, Firefly’s digital and smart advertising system could not only serve the driver but also the city. Its seed funding of $21.5 million demonstrates that various parties see a lot of potential in this idea.