15 Aug 18

Cleber Kouyomdjian, Move.on: The rise of car sharing

In today’s world of corporate mobility, there are several large suppliers providing solutions. However, paying attention to the new players in the market is of utmost importance as they are often the ones responsible for creating the trends of tomorrow.

Join Global Fleet in a chat with Cleber Kouyomdjian about the evolution of corporate mobility which, among other things, includes the ever-growing car sharing industry. He is a co-founder of fleet mobility startup Move.on as well as a fleet management advisor for PARAR mobility institute in Brazil.

Global Fleet: Nowadays, many vehicle fleet managers are evolving into mobility managers. Do you see the car as a good solution for today's corporate mobility challenges?
Kouyomdjian: Companies and people in general can receive several benefits from corporate mobility by car. However, what is needed is a mobility solution which is well-rounded and complete. Although mobility by car is a start, we should not overlook other transport modes such as bicycle, bus, and subway. 


Global Fleet: And what about the concept of car sharing?
Kouyomdjian: The main objective of car sharing is to increase car usage, or rather reduce vehicle idleness. What we need is more people using any one particular vehicle as it consequently reduces the total number of vehicles on streets and in turn, cuts down on pollution.


According to a PwC study in the United States , by 2030, the overall vehicle fleet in the country will be 22% smaller and people will also spend 24% less time on roads compared to recent years. For me, this demonstrates the growth of car sharing, and especially in large city centers. 


Global Fleet: You have recently launched the start of Move.On. What is the goal of the company and how do you intend to achieve it?

Kouyomdjian: We are based out of Brazil, a country in which car sharing is still evolving. As such, our objectives is to propel this initiative forward. By using human capital along with the latest technologies and best operational processes, we feel that this will assure us success.

Global Fleet: What do you mean by human capital?

Kouyomdjian: Well, we know that vehicles need to be washed, refueled and be in perfect condition. People are also needed for operational tasks such as traffic ticket and accident management, not to mention detailed cost analysis which helps us to maximize car use efficiency.


Global Fleet: Any last words?
Kouyomdjian: sure, I'd like to point out that we are aware of the evolution of urban mobility and do foresee other changes in the near future. For one, I believe that multiple transport modes will come together as a single mobility service and this is something we at Move.on are working toward.


However, for now, we are working on the "car as a service" concept, in which drivers will not have to worry about anything related to the "usage of the machine".

Finally, I’d like to say that we are striving to provide complete and differentiated urban mobility solutions. And yes, the challenges are great, but I do see a bright future in this industry 

Cleber Kouyomdjian and Global Fleet Latin America editor Daniel Bland (Source: Global Fleet)

Authored by: Daniel Bland