Features
12 Jul 18

Toyota launches car sharing in Honolulu

At 25 stations throughout Honolulu, people can access Toyota and Lexus cars for a quick errand or to drive to work. The new Toyota service called Hui is operated by Servco Pacific, the Toyota distributor in Hawaii.

The Hui service uses Toyota's proprietary global Mobility Service Platform (MSPF) and a consumer facing app developed by Toyota Connected North America (TCNA), the global technology strategy business unit for Toyota.

Users can reserve the car of their choice through an iOS or Android app, by the hour or day. The vehicles include the Toyota Prius, Prius Prime, Camry XSE and the Lexus RX350 and RX F Sport vehicles.

The vehicles will be equipped with Toyota's Smart Key Box which generates a digital key that allows users to lock and unlock, as well as start vehicles via their smartphone.

"We're really excited about Hui because it's a game changing way to offer car sharing," said Zack Hicks, chief executive officer and president of TCNA, and chief digital officer of Toyota Motor North America. "The program is simple to use and more convenient than a traditional car rental service―plus typical add-ons like gas and insurance are included in the reservation cost."

"Hui is the most innovative car share service to hit the Hawaii market and marks a significant milestone for both Servco and Toyota," said Mark Fukunaga, chief executive officer of Servco. "Hui provides a new option for Honolulu residents and visitors looking for vehicle access while complementing other existing mobility services such as bike share, ride share and public transportation, and we are excited for consumers to utilize the technology."

Their are no costs associated with signing up for the programme. Pricing starts at $9.95 and hour or $79.60, all charges included.

Image source: Toyota US

Authored by: Benjamin Uyttebroeck