19 Oct 18
News

Volvo debuts subscription service in Canada

Volvo’s subscription service, Care by Volvo, is now also available in Canada. In the U.S., the programme proved popular enough for Volvo to cap subscription sales at 10-15% - this despite the fact that more than 90% of subscribers were new to the brand. 

After a CA$500 (€333) deposit and for a flat monthly fee, subscribers get a Volvo for 24 months, with an annual mileage allowance of 24,000 km. Halfway through the contract, customers can opt to upgrade to another Volvo, resetting the subscription to another two years.

The service package includes maintenance, wear and tear protection, a 24/7 concierge service, roadside assistance, tire replacement and – unique to Canada – winter tires. However, insurance, which is included in the U.S., is not in the Canadian package. Instead, Volvo focused on offering the product with the same price throughout Canada. 

As of now, Volvo by Care in Canada is available for the S60 (a compact saloon) and the V60 (a station wagon), each both in the Momentum or the R-Design trim (pictured: the V60 R-Design). Both Momentum trims cost CA$949 (€632) each month, the R-Designs are CA$1,049 (€698) each month. 

Ordering is live now. The first deliveries in Canada are expected for January. As the programme expands, more models and/or trims will become available.
 

Authored by: Frank Jacobs