23 Nov 22

Vehicle marketplace Trade X expands its presence in Africa

Trade X, a B2B cross-border automotive trading platform (headquartered in Ontario, Canada), has opened a new trade route in Ghana, Africa, after having recently opened new import facilities in Lagos, Nigeria and Nairobi, Kenya.

With the opening of new trading routes and now expanding into Ghana, TRADE X is aiming to connect automotive dealers in various regions of Africa, which boast a rising middle-class population, to pre-owned inventory in North America, Europe and other strategic export locations. 

Earlier this month, TRADE X signed a partnership agreement with the Vehicle and Asset Dealers Union of Ghana (VADUG) to increase visibility and encourage more dealers to take advantage of the company's easy-to-use platform.

Huge need for safe and compliant platform

"People in Ghana hold onto cars for a long time," said Oaniyan Jeremiah Williams, Head of Business Development for TRADE X in Ghana. "There is both a huge market here and a need for a platform like TRADE X that connects buyers and sellers safely and compliantly. Recently, a dealer shared with me that he sent money to a seller in Europe for a vehicle but has not yet received the inventory he paid for. This unfortunately common occurrence is not possible through the TRADE X platform, as each user is screened, and all transactions are routed through a secure portal at the time of the transaction. So, we are providing an obvious need to dealers in this region."

Connecting dealers, fleet owners and rental companies

The TRADE X platform connects automotive dealers, fleet owners, rental companies and mobility solution providers with trading partners around the world. When users log onto the TRADE X platform on their desktop or via the TRADE X global app, they can ensure they not only have access to admissible inventory and the best possible deals—but that they are transacting in a secure and streamlined way that removes the complexities of logistics, homologation, compliance and customs. Dealers can use the marketplace to request specific makes or models using the platform's "Instant Request" feature, review specific search results to assess real-time pricing, and make vehicle purchases safely, transparently and compliantly.

Buyers in Ghana, who import a significant number of cars from Germany, favour smaller engine brands such as Mitsubishi, Suzuki and Peugeot.

TRADE X has opened a small office in Accra and further plans to open a warehouse facility in the city.  

"We are excited to bring TRADE X to Ghana and to expand our footprint in Africa," said TRADE X Senior Vice President of Global Business Development Eric Gosselin. "As the automotive industry responds to major shifts around environmental standards, dealers in the U.S. and Europe will need a market for their older vehicles, and we believe that Ghana, Nigeria, and Kenya represent prime markets. We look forward to working with Ghanaian dealers to communicate the benefits of using the TRADE X platform to source and purchase their pre-owned automotive inventory."

Automotive dealers, fleet companies, and mobility providers in Ghana who are interested in trading via the TRADE X platform can sign up at tradexport.com to begin the process of buying and selling vehicles.

Image: Shutterstock

Authored by: Alison Pittaway