Cox Automotive, ActivEngage partner to offer more personalized service

Global automotive service organization Cox Automotive has inked an exclusive partnership deal with automotive digital solutions company ActivEngage aimed at streamlining communications between Cox Automotive brands and customers, personalizing the car buying experience, and increasing overall sales for dealers and fleet operators. 

ActivEngage products such as managed messaging and customer engagement solutions are now available through Cox Automotive Digital Retailing brands, including Dealer.com, Autotrader, Kelley Blue Book, and VinSolutions.  

It is the first all-in-one messaging platform for dealerships to integrate chat, text, and social media conversations, a Cox Automotive release said, highlighting that customers have 24/7 access to live and expertly trained automotive personnel to answer questions at any stage of the car-buying process.

Besides a quality-controlled, centrally managed messaging environment and a special team of customer engagement experts that deliver tailored, dynamic, and unscripted service, customers can expect inline messaging that immediately delivers vehicle-specific details to the messaging agent as well as threaded conversations that allow for cross-domain functionality and connectedness across platforms.