7 Apr 21

Video telematics, all eyes on North America

With 2.1 million active video telematics systems installed in 2020, North America is considered the world leader when it comes to the video telematics market.

This industry includes a broad range of camera-based solutions deployed in commercial vehicle fleets either as standalone applications or as an added feature to conventional fleet telematics. Integrating cameras to enable various video-based solutions in commercial vehicle environments is key to fleet management.

The North American market is more than twice the size of what is being seen in Europe, a market which is largely dominated by activities in the UK, according to M2M and IoT market research provider Berg Insight.

Growing at a compound annual growth rate (CAGR) of 16.2%, the active installed base in North America is forecasted to reach more than 4.4 million units by 2025, said the research company which specializes in verticals such as fleet management and car telematics.

Meanwhile, the installed base of active video telematics systems in Europe was estimated at nearly 800,000 units in 2020 and its active installed base is forecasted to grow at a CAGR of 17.9%, reaching 1.8mn video telematics systems by 2025.

Among the players in the market are specialists focused specifically on video telematics solutions, general fleet telematics players which have introduced video offerings, and hardware-focused suppliers offering mobile digital video recorders (DVRs) and vehicle cameras used for video telematics. 

The research firm ranks Streamax, Lytx and Samsara as the leading players in their respective categories. “Streamax is the leading hardware provider, that also offers software dashboards which are widely used together with its devices”, says Berg Insight Principal Analyst Rickard Andersson.

Rickard Andersson (source: handout)

With an estimated installed base of 700,000 connected devices, Lytx has the largest number of video telematics subscriptions, the analyst said, adding that Samsara stands out among the general fleet telematics players as a particularly strong provider with a sizable number of camera units deployed across its subscriber base.

Additional players - each having estimated installed bases into the tens of thousands – include SmartWitness, Keep Truckin, Omnitracs (which recently acquired video safety specialist SmartDrive Systems), Nauto, Howen, Trimble and Vision Track.

Some of the video telematics players highlighted in the study




Shenzhen, China


San Diego, USA


San Francisco, USA


Schaumburg, USA

Keep Truckin

San Francisco, USA


Dallas, USA


Palo Alto, USA


Shenzhen, China


Sunnyvale, USA


Tunbridge Wells, England


San Diego, USA


St. Louis, USA

Vision Techniques

Blackburn, England

Seeing Machines

Fyshwick, Australia


Bengaluru, India


To find out more on how to take full advantage of telematics and other fleet management related solutions, join the 2021 Global Fleet Conference on 12 May, an exciting 12-hour fleet journey across the globe which counts on the support of Streamax, Lytx, GeotabOcto Telematics, among others. Register for free here.

Top photo (source: Google)





Authored by: Daniel Bland