Last modification: 5 Jul 21

Canada is a federal parliamentary democracy which is headed by Prime Minister Justin Pierre James Trudeau. Although having more than 9 billion square kilimeters of land area, it has population of less than 38 million. The country has achieved strong growth since World War II by combining abundant natural resources, a highly skilled labor force, and modern capital stock with close economic ties to the US.

Chapter 1: Economic and business environment


Population 37.7 million
81.6% live in urban areas


Ottawa (pop. 1.39 million)

Major cities

Toronto (Ontario) pop. 6.47 million
Montréal (Quebec) 4.32mn
Vancouver (British Columbia) 2.69mn
Calgary (Alberta) 1.51mn
Edmonto (Alberta) 1.45mn


Two official languages
English (approx. 59% speak)
French (approx. 22% speak)


US$1.6 billion (down 6% y-o-y)
US$42,440 (nominal)

Unemployment rate

8.2% (February 2021)

Main industries

Natural Resources: bauxite, iron ore, nickel, zinc, copper, gold, lead, rare earth elements, molybdenum, potash, diamonds, silver, fish, timber, wildlife, coal, petroleum, natural gas, hydropower


Canadian Dollar

CAD $1.00 = USD $0.80 (April, 2021)

Interest rate

0.25% (March 2021)

Political key info

Headed by Prime Minister Justin Pierre James Trudeau, Canada is a federal parliamentary democracy (Parliament of Canada) under a constitutional monarchy - a Commonwealth realm - with federal and state authorities and responsibilities regulated in constitution.

Its's Legislative branch consists of a bicameral Parliament or Parlement which entails the Senate or Senat (105 seats) and the House of Commons or Chambre des Communes (338 seats). Meanwhile, its Judicial branch consists of the Supreme Court of Canada (chief justice and 8 judges).


1.1% (February 2021)

Chapter 2 : Automotive market, segments & sales

Total Car park

With approximately 685 vehicles per 1,000 people, Canada has a total car park of some 25.8 million.


New vehicle registrations (Cars, LCV, Trucks)

1.55 million vehicles were sold in 2020, down 20% year-over-year.

source: Automotive News Data Center.

Top 5 brands (total market)


1. Ford (232,194 units)
2. Toyota (196,882)
3. Honda (146,582)
4. Hyundai (133,059)
5. Chevrolet (111,741)

Model preference top 5 (total market)


1. Ford F-Series (128,649 units) -11% year-over-year
2. RAM pickup (83,672) -10%
3. Toyota RAV 4 (57,972) -11%
4. Chevrolet Silverado (42,767) -1%
5. GMC Sierra (51,492) down -5%

  • All of Canada's best-selling vehicles are pickups excetp for the Toyota RAV 4 (SUV)
  • The Ford F-Series pickups have lead the market in Canada for 40+ years 


Chapter 3: Company car market

Evolution fleet sales (last 5 years)

2020 Fleet Registrations
260,366 units, down 37.1% year-over-year (216,822 light trucks and 43,544 cars)
led by the province of Ontario, by far, with 105,261 units

2019 (413,629 units)
2018 (413,212 units)
2017 (405,217 units)
2016 (378,528 units)

Top 5 fleet brands (fleet market)

2020 pickups (mostly large pickups: 36.4% market share)
1. Ford (31% market share)
2. General Motors (21.2%)
3. FCA (10.5%)
4. Hyundia/Kia (6.5%)
5. Toyota (5.3%)

2020 cars  (mostly compact cars: 45.9% market share)
1. Toyota (16.2% market share)
2. Kia (14.7%)
3. Volkswagen (12.5%)
4. General Motors (8.9%)
5. Subaru (7.3%)

Fleet Model preference top 5 (fleet market)

2020 pickups
1. Ford F-150  (23,070 units)
2. Chevy Silverado 1500 (8,267)
3. Ram 1500 (7,907)
4. Dodge Caravan Grand (7,517)
5. Ford F-350 (7,342)
Fleet Type: Coporate Commercial 56.4%; Rental 36.4%; Government 7.2%

2020 cars
1. Kia Forte (3,602 units)
2. Toyota Corolla (3,601 units)
3. Hyundai Elantra (2,958)
4. Toyota Camry (2,520)
5. Ford Fusion (2,421)
Fleet Type: Rental 54.4%; Corporate Commercial 41.7%; Government 3.8%

Chapter 4: Taxation & legislation

To further push its shift to electric vehicles (EVs) and reduce greenhouse gas emissions, the Canadian province of Quebec will ban the sale of new gasoline-powered passenger cars as of 2035. The province, which has a five-year (2021-26) plan of CAD $6.7 billion (US$5.1bn) to cut greenhouse gases by 37.5% in 2030 compared to 1990, seeks to have 1.5 million EVs on Quebec roads by 2030.

Quebec will also renew the rebates on the purchase or rental of EVs and charging stations for citizens. As of  4Q20, individuals, businesses, organizations, and municipalities receive a rebate of up to US$6,100 (approximately CAD $8,000) on the purchase or lease of a new electric vehicle.

Chapter 5: Car policies

Altough Electric Vehicle adaption is lower in North America than in Europe, there has recently been a marked increase in client interest in battery-electric vehicles, largely driven by corporate sustainability goals, according to comments from representatives of Wheels, Element and ARI in early 2021. 

Chapter 6: Funding methods

This section is empty…for now. Want to help us in filling it? Fill in your text in this section and become a wikifleet contributor!

Chapter 7: Fuel

In 2020, most of Canada's 216,822 light trucks sold were running on Gasoline (80.9%), followed by Diesel (7.95%), Flex Fuel (9%), Hybrid (2%), and Electric (0.02%)

In 2020, most of Canada's 43,544 cars sold in 2020 were running on Gasoline (85%), followed by Hybrid (7.8%), Flex Fuel (3.1%), Electric (4.1%), Diesel (0.03%), and Fuel Cell (0.01%) 

Average gasoline price per liter: US$1.12 (world average is US$1.11) March 29, 2021
Average diesel price per liter: US$0.97 (world average is US$1.00) March 29, 2021

Average electricity price per kWh Households: US$0.11 (world average is US$0.14) September 2020
Average electricity price per kWh Business: US$0.09 (world average is US$0.12) September 2020


Chapter 8 : TCO components

When considering the outlook on TCO parity, Electric Vehicles are becoming a more feasible option for an incremental number of fleets today, especially in light of vehicle range improvements. 

Chapter 9: Safety, insurance and telematics

In 1Q21, US automaker Ford announced a recall on certain years of its Escape SUV and F series pickups in Canada following a defect notification filed by its supplier, Continental Tire of America. See more here...

Chapter 10: Environment

In North America (both Canada and the Unites States), there is a marked increase in client interest in battery-electric vehicles, largely driven by corporate sustainability goals.
EV adaption is lower in North America than in Europe, largely due to lower fuel costs and regulation. Still, increased vehicle availability, lower purchase prices, the outlook on TCO parity, growing range and legislative pressure make EVs a feasible option for an increasing number of fleets.

Many fleets in North America have indeed joined the EV100 initiative which strives to reach 100% EV and/or PHEV by 2030.

Financial incentives for EVs typically vary significantly across both the US and Canada. While numerous government incentives do exist, they are often tailored to individual consumers rather than large corporations. Fleet management and leasing companies can assist clients in identifying and taking advantage of applicable grant and incentive programmes to ensure the most cost-effective means to adopt EVs.

Source: Comments from representatives of Wheels, Element and ARI

Meanwhile, the province of Quebec intends on electrifying most of its provincial fleet of light vehicles by 2030, being 100% of its cars, vans and SUVs, and 25% of its pickups.

On a national level, the Canadian government has decided that all new passenger cars and vans sold in Canada need to be zero-emission by 2035. The move is part of a wider strategy to reach carbon-neutrality, which also includes raising the carbon tax. The aim is to reduce greenhouse gas emissions by 32 to 40% by 2030 compared to 2005 levels.

In 2020, around 4% of all new vehicles sold were electric, according to the Canadian Statistics Office.

Chapter 11: Mobility

As of 4Q20, Mobility-as-a-Service (MaaS) provider Moovit is partnering with First Transit, the largest private mobility provider in North America. This is First Transit’s first partnership with a MaaS provider. It will allow the company to use Moovit’s MaaS solutions and help simplify mobility for millions of commuters across the U.S. and Canada. 

Chapter 12: Key trends to watch