How Volvo Brazil intends to stay ahead of the game
As Brazil's premium car market tries to bounce back from a hard year in sales brought on by an economic crisis, staying ahead of the game and preparing for a comeback is something that the Volvo car group is currently working on in Latin America's largest car fleet market.
In 2017, much of the Swedish automakers focus has been on developing new and improved services which involve innovation and technology, one of which is its communication tool known as "Volvo-On-Call".
The tool permits drivers or fleet managers to obtain information from their cars by way of a mobile app. At any given time, a driver can consult the app from almost anywhere in the world.
It transmits data such as the temperature the car is parked in, whether or not the car doors are open, and maintenance information such as brake fluid levels, among others.
It also tells you how much gas you have in your tank and how far you can travel with this gas as well as information about your last trip such as what time the car was turned on and off.
It can even help in terms of safety, according to Tarcísio Triviño who is Volvo's customer service director in Brazil.
"Imagine your son or daughter wants to use the car and something happens which concerns you. With Volvo-On-Call, you can monitor numerous things. This app is fundamental," says Triviño, adding that it is now standard equipment featured in every Volvo car.
Tarcísio Triviño (CREDIT: Volvo)
Among the other things the Swedish automaker is doing in Brazil to stay ahead of the game include: "Volvo Personal Service" which provides direct communication between automobile technicians and clients and "Volvo Retail Experience" which calls for maintaining the same dealership standard throughout the world, even that of its headquarters in Sweden.
Staying ahead of the game, especially in Latin America, is not new for Volvo. While some governments are slow to pass regulation calling for safety features such as airbags, ABS brakes, and others, Volvo has had these features for quite some time.
Looking forward, one of the main focuses of today is automation, according to Triviño. Among the key features being perfected are maintaining distance from the car in front of you, keeping your car within its lane, automatic braking, and alerting drivers who are starting to fall asleep.
Today, car technology goes far beyond cruise control.