Past event25 sep 23 to 26 sep 23

Fleet Latam Conference 2023


Starting: 25 sep 23 - 14:00
Ending: 26 sep 23 - 18:00

Winning Strategies for Safe & Sustainable Fleet Success 

Join Latin America’s largest Fleets for 2 days of exciting content and ample networking opportunities.

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If you have responsibilities in fleet and mobility decision making, our Hosted Buyer Programme is for you! Fill in the form below and get your ticket entirely FOR FREE
Examples: Fleet Manager, Mobility Manager, Purchase Manager, CFO, COO, CTO, HR Executive, Travel Manager, Mobility Specialist,

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WHERE: Hotel Marquis Reforma, Av. Paseo de la Reforma 465, Cuauhtémoc, 06500 Ciudad de México, CDMX
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Programme at a glance

25 September

from 12:30 pm
Opening registrations
2:00 - 3:30 pm
Lunch Inspiring Women in Fleet

Panel discussion with Event partners

  • Regina Granados De Ita, CEO, ALD | Leasplan Mexico
  • Fernando Ferreira, Latin America and Caribbean Sales Director, Lytx
  • Deyanira Bautista, Account Management and Client Experience VP, Element
  • Caroline Thonnon, CEO and IWIF Chair, Fleet Latam - Nexus communication
  • Laila De La Torre, IWIF Ambassador and Moderator

Inspiring Stories

  • Paula Diniz Oliveira, Global Head of Fleet, Zoetis
  • Liliana Anaya, Gerente General, AMAVe
  • Dulce Mosqueda, Fleet Manager Mexico, Ferrero

If you already have your ticket for the Fleet Latam Conference, do not forget to confirm your participation to the lunch by filling this form: 
Register for the lunch*
*Please note that a valid ticket to the Fleet Latam Conference is mandatory to acces the IWIF lunch

4:00 - 4:15 pm 
Opening of the conference & Village

Opening and Welcome Word 

  • Pascal Serres, Chairman of the Fleet LatAm Advisory Board
  • Steven Schoefs, Head of Strategic Relations, Global Fleet
4:15 - 4:45 pm
Keynote –  Strategic mobility plan for Mexico City 

Mexico is one of the biggest cities in the world. Millions of workers are commuting every day. Long journeys, wasting costs and contamination are challenges that local authorities are facing and willing to resolve through medium- and long-term programs: new infrastructures, electrification of transportation and others… 

  • Sr. Álvaro Madrigal Montes de Oca, General Director for coordination of public transport companies in Mexico City.

4:45 - 5:15 pm
Panel Discussion: Inclusion for business success

Inclusivity matters! More than ever it’s key to create a business culture and working environment where people, whatever their gender, background, race or cultural and spiritual identity, feel appreciated, are and stay motivated and get empowered. The answer is inclusivity. Inclusive organizations attract more talent, with inclusive teams being more satisfied with their role, hence dedicated and solution-oriented. Let’s hear from leading female industry leaders how they vision leadership in business in general and in Fleet & Mobility in particular. 

  • Karina Uribe, Fleet & Travel Regional Manager Latin America, Pfizer
05:15 - 05:45 pm
Winning Strategies for Safety Success in Latin America

Each year too many people die on the road, and in traffic. Each year too many drivers are confronted with robbery and car theft. Fleet safety is paramount and needs to be on the agenda of every fleet manager in Latin America. But installing a true safety culture within your fleet isn’t as easy as it may sound. In this session you will get insights into the building blocks of a winning fleet safety programme. 

  • Jaime Bringas, Road Safety Advisor
  • Fernanda Espinosa Arcega, Director, Aleantica Foundation
  • Jimena Camacho Torres, Vehicle Safety Project Coordinator, Red Cross Mexico
6:00 - 7:00 pm 
Awards ceremony & Cocktail reception

26 September

9:30 - 9:40 am
Welcome word and Agenda
9:40 - 10:00 am

Grasping the direct and indirect benefits of the economic outlook in Latam
Various geopolitical and economic events are determining opportunities for business success in Latin America. The recent elections in Brazil and Colombia, volatile inflation, high interest rates, pressure on currencies, and the climate change challenge… 
What are the economic and political prospects, and what do they mean for your Latam business? 


  • Adrian Garza Patino, VP-Sr Credit Officer at Moody's
10:00 -  10:40 am

EVs on the verge in Latin America 
All multinational companies have clear ESG targets, with their international and regional fleet managers needing to achieve strict environmental goals, decrease GHG emissions and switch their policies towards green vehicles via fleet electrification (BEV, PHEV, etc…). 

How easy is it to electrify your fleet in Latam? What is on offer and what does this mean for your TCO?


  • Leslie Tan, Co-founder and GM of Latam, Fest
  • Guillermo Rosales, President, AMDA
  • Alejandro Hernandez, Director Strategy & Portfolio Planning, GM Mexico, Central & the Caribbean 
10:40 - 11:00 am
Thought Leadership Presentation

In this Though Leadership presentation by Nissan you will learn how the car manufacturer innovates its portfolio across Latin America with attention for sustainability and technology. 

By Luis Rubalcava, Mexicana Fleet Sales D-Director,  Nissan

11:00 - 11:20 am
Networking break
11:20 - 11:40 am

When electrification rhymes with savings

There is not yet a clear cost of ownership (TCO) parity between ICE vehicles and EVs. But we are getting there. While the purchase price, the repair cost and the insurance premium of an EV is higher than for an ICE vehicle, the energy and maintenance costs are lower, as are taxes with public authorities and cities starting to encourage EV adoption. Also across Latin America. 

In this session we will examine the challenges linked to fleet electrification and the cost of an electric fleet and discuss how to make your EV fleet as cost beneficial as possible. 


  • Patricia Baires, LATAM Business Development Manager, Blink
  • Karla Beltran, IP Sourcing Manager- NAM Fleet, Schneider Electric

  • Edgard Torres, Commercial Coordinator, ALD | LeasePlan

11:40 - 12:00 am
Thought Leadership Presentation 

In this Though Leadership presentation by Geotab you will learn how to use video camaras, data and artificial intelligence in fleet management and what benefits advanced technology brings to your fleet operations. 


  • Juan Cardona, AVP Sales LatAm, Geotab
  • Fernando Ferreira, Director channel sales, Lytx.
12:00 - 12:20 am
Thought Leadership Presentation  - Remarketing – Benchmarking and evolution in Latin America

At the end of the contract, Leasing company are selling the cars on the market. It is their major risk and prices of used car sold are the main component to fix Residual values. It is the most important element of rental prices.
In this session Autorola will benchmark used car market in Latin-America and present its expertise on the evolution of the market.

  • Alfredo Hernandez Hamelberg, Country manager, Autorola Mexico
  • Torben Eckardt, Board member, Autorola
12:20 - 1:45 pm
Networking Lunch
1:45 - 2:15 pm

Go for the win-win by improving driver behavior and reducing insurance costs

Wherever you are, live or work: safety is paramount and your employees are your most important assets. It’s an old but gold statement, as still today there are too many road incidents and accidents. And still today, too many companies seem to struggle to set up and implement a profound corporate safety culture that is supported from top to bottom. 

In this session you will hear how to set up a safety strategy that leads to results with tools to improve driver behaviour and reduce your insurance premiums. 

  • Miguel Alejandro Pedroza Barra, Partner Success Manager, Wialon - Gurtam
  • Nicola Veratelli, CEO, OCTO Group
  • Alejandro Tonatiuh Martinez, Transportation Manager, Mercado Libre
2:15 - 2:45 pm

The importance of fleet for Latam

The Latin America fleet marketplace is extending with new players and new services, hence increasingly growing in maturity and professionalism. It underlines also the importance of the corporate fleet and mobility for Latin America as a region and Latam businesses in particular. 

In this session you will hear from important industry associations how they support the development and professionalism of the Latam fleet and mobility market.  

  • Guillermo Rosales, President, AMDA 
  • David Román, President, ANERPV
  • Lilliana Anaya, General Manager, AMAVE
  • Alejandro Salazar, President, AMAFA
2:45- 3:05 pm

Thought Leadership Presentation

In this Though Leadership presentation you will hear the compelling and inspiring vision of an industry leader about the importance of safety and the avoidance of vehicle theft with the support of technology.

  • Alfredo Krueger, VP CalAmp Latam & CEO Lojack Mexico
3:05 - 3:30 pm
Networking break
3:30 - 4:00 pm
Session 5: 2025, HERE’S WHAT TO EXPECT

Using technology for a winning fleet management strategy in Latam

The Fleet & Mobility ecosystem is increasingly impacted by technological innovations that, when deployed in the right way, contribute to both the overall business targets and fleet management objectives of a company. 

Executive panel discussion with a leading leasing company, a telematics company and two corporate fleet customers who will share how innovation in technology generates fleet efficiency and supports Safety, Sustainability and Savings. 


  • Manuel Tamayo, CEO at Element Mexico
  • Juan Cardona, AVP Sales LatAm, Geotab
  • Carlo Isaac Lopez Sanchez Head of last mile delivery operations - Mercado Libre

  • Rafael Tapia Velazquez Gerente Global de flotas - grupo Bimbo.

4:00 - 4:30 pm
Session 5:  2023-2025 WHAT TO EXPECT

Vehicle leasing trends in Latin America

In this executive leasing panel discussion, top executives of major leasing companies in Latin America will share how they capture the emerging trends in our fleet and mobility ecosystem and how they will translate these trends into new and innovative solutions that boost your fleet and mobility management in Latam. 


  • Ricardo de Bolle, Global Business Development Director, Arval
  • Sergio Lecue, Latam Sales Director, ALD
  • Jose Antonio Alonso, VP Sales Mexico, Element Fleet Management
  • Moises Behar, CEO, Localiza Mexico
4:30 - 5:00 pm
Session 5:  2023-2025 WHAT TO EXPECT

Successfully anticipating fleet management trends 

Expert panel discussion with leading corporate fleet managers with a responsibility over Latam. 

Who better to listen to and learn from then your peers. In this panel discussion acknowledged fleet managers will share how they will capture the emerging trends in our fleet and mobility ecosystem. 


  • Paula Diniz Oliveira, Global head of Fleet at Zoetis
  • Alberto Mancillas Flores, NAM & BRazil Fleet Manager at ABB
  • David Trujillo, Regional Manager Lead for Latam, Central America and Caribbean, MSD
5:00 - 5:15 pm
Lessons Learned & Closing of the Fleet LatAm Conference 2023

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