PSA's Distrigo to launch in China
Following its introduction in Europe and South America, PSA's multibrand spare-parts offer Distrigo will be launched in China by the end of this ye ar.
Distrigo, PSA's multibrand spare-parts distribution brand, was launched in 2016 and has since been established via 131 hubs throughout Europe. In Brazil and Argentina, PSA created joint ventures with local players for offering Distrigo services. The details of the market introduction in China will be announced shortly.
The rollout is part of PSA Aftermarket's global and innovative multibrand strategy, details of which were reported by Le Journal de l'Automobile on the occasion of Equip’Auto, the exhibition for automotive aftersales currently under way in Paris.
PSA Aftermarket is present at the show with five of its aftermarket brands, the four others being:
→ Eurorepar, the multibrand spare-parts label for maintenance and wear, introducing new ranges of tyres, garage equipment and other products, as well as a new website.
→ FORWELT, a consumables brand for bodywork professionals.
→ Euro Repar Service, a maintenance and repair multibrand network, which expanded across 12 countries (including the UK, Poland, China, Brazil and Tunisia) in just one year.
→ Autobutler.fr, a web platform for creating maintenance and repair quotations online, launched in France in September 2017.