PSA unites Peugeot Professional, Citroën & DS Business in France
From the 1st of October on, in France, the fleet sales departments of Peugeot, Citroën and DS will be integrated into one entity called PSA Corporate Sales France, headed by Hugues de Laage who was the director of Peugeot Professional France since 2015. The news was revealed by the French fleet magazine Automobile & Entreprise.
After having been structured for a long time as two different entities, Peugeot Professional and Citroën and DS Business France are now united into a dedicated structure in order to reorient the fleet sales policy of the French group. PSA sees the new structure as the ideal way to reinforce the commercial force of PSA for the large accounts, following the policy already put in place two years earlier for the very large accounts. To be considered as a large account for PSA Corporate Sales France, a fleet must consist of a minimum of 500 vehicles.
Furthermore, the new department will handle the commercial development of the light commercial vehicles-portfolio of Citroën and Peugeot in France, with a particular emphasis on supporting the dealer network in selling more converted lcv’s.
The general commercial animation of the dealer network remains in the hands of the B2B-area managers of the individual brands, who will also continue to follow-up fleet sales towards the self-employed and small and medium enterprises.
Hugues de Laage, Director of PSA Corporate Sales France