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7 juin 16
'L'Oreal wants to do better than the market'
Romain Trebuil shared international fleet management best practices of L'Oreal, steered by taxation and regulation at the 2016 Global Fleet Conference.
Romain Trébuil, Global Purchasing Manager at L'Oréal, won third prize in the category Green Fleet at last year's Fleet Europe Awards, as well as second prize in the category International Fleet Manager of the Year. So he must be doing something right. His case study gave the full house at the Global Fleet Conference in Brussels some idea of what that might be. In his own words: “We want to do better than the market”.
L'Oréal is the world's biggest cosmetics group, with a turnover (in 2014) of €22.53 billion. The multinational is present in 130 countries, has over 77,000 employees and around 10,000 vehicles, more than half of which in Europe.
Four principles
“We run our fleet on four principles”, Trébuil explained: “TCO optimisation, CO2 reduction, driver behaviour management and supplier excellence management”. Echoing Erwin Boumans of BDO' earlier remarks, he said that despite these broad global strokes, some fine-tuning is best left to the local level – including car taxation.
Of particular importance to L'Oréal is its commitment to CO2 reduction. The aim is to get its European fleets to an average of 95 g/km by 2021, and its North American ones to 93 g/km by 2025, for example. Other targets vary locally. “These discrepancies usually have a link to legislation or other local circumstances”, Romain Trébuil said.
Fleet discrepancies
This is also apparent in regional fleet discrepancies: L'Oréal's European fleet consumes 4.6 l/100km on average, emitting 119 g/km of CO2. In North America, where fuel is cheaper, the average consumption is 7.9 l/100km (and CO2 emissions are 180 g/km). But these differences also spur competitive downgrading of the CO2 targets between L'Oréal's various fleets.
The company has a whole apparatus of means and measures at its disposal to work towards this target, as well as its other goals, including car-sharing solutions and mobility credits in selected markets, a focus on eco-driving courses and telematics solutions, and a car catalogue specifically tailored to cars with reduced CO2. These solutions are packaged for the various countries in a comprehensive Green Fleet Toolkit.
Says Romain Trébuil: “We want to do better than the market. We are committed to reducing CO2 emissions by our fleets by 25% by 2020”.
