29 mai 18

Safety and insurance for fleet managers

Fleet management isn't only about powertrains and emissions, it's also about safety. One of the sessions at the 2018 Global Fleet Conference was indeed dedicated to safety management.

Steven Schoefs, Editor-in-chief of Global Fleet, had a discussion with Raz Peleg, CEE Sales Director, Mobileye and Eelco van de Wiel, Managing Director, fi insurance about safety management & insurance trends.

Mr Peleg believes technology is essential for safety in a fleet programme. Safety will increase as more technological tools become available. Accidents are caused by people, said Mr Peleg. When people are totally out of the equation, there will be no more casualties. However, the regulator and the public needs to accept them. 

Quick wins

Mr van de Wiel added that some companies invest in safety programmes to improve their public profile whereas others struggle to find a benefit. There are also regional differences. In countries like the US, safety regulations are more stringent, in others, they have a somewhat optional nature.

It is not uncommon for 20% of the drivers to cause 80% of the costs, continued Mr van de Wiel. That's why it makes most sense to focus first on those drivers to get quick wins and to introduce further safety programmes in a later phase.


This discussion was followed by a presentation on strategies to establish the safest fleet programme. The speaker was Adriana Holban, Global Category Leader Fleet and Travel, Heineken International and winner of the International Fleet Safety Award 2017.

The Green Road

More than 40,000 Heineken employees cover over 1 million kilometres each day. Road collisions are the top cause of serious accidents for Heineken employees, contractors and members of the public. A programme named The Green Road is meant to improve road safety.

That's why the company is focusing on measuring, reporting and verifying everything their drivers are doing. The aim isn't to punish bad drivers but rather to know what is happening and to find ways to do better.

Heineken has also implemented telematics. In a pilot programme in three European countries, the brewer decreased the number of accidents and fuel consumption by between 8 and 12%.

Ms Halban said that her company applies the same high safety standards across the globe, at times a challenging task in emerging markets.

Finally, Ms Halban explained Heineken's sustainability efforts. The company is supporting road safety education in countries where road conditions are bad. They also made an ad with Jackie Stewart to bring home the message "When you drive, never drink."

Image: Raz Peleg (CEE Sales Director, Mobileye), Steven Schoefs (Editor-in-chief, Global Fleet), Eelco van de Wiel (Managing Director, fi insurance)

Authored by: Benjamin Uyttebroeck