ALD Automotive unveils new brand identity

ALD Automotive has unveiled its new strategic global brand identity. It is supported by a new advertising slogan, Ready to move you.

“ALD Automotive has been growing at a rapid rate, expanding its service portfolio, international coverage and customer base, both domestically and internationally, in alignment with industry trends,” said Mike Masterson, Chief Executive Officer at ALD.“ As a major player in the mobility sector, we remain focused on preparing for the future. This new brand identity reflects how we are changing to accompany our clients’ needs for greater choice, freedom and value and will help us increase market and client awareness, as well as attract the very best talent around the world.”

The new identity will be deployed across the 43 countries where ALD Automotive has a presence. Roll-out will be completed by the end of the year.