Features
6 juil 20

Expert Insights: How to align car brands policies in Latam

The Fleet LatAm Institute has published issue No. 4 of its Expert Insights series entitled "How to align car brands policies across Latin-America".

Approximately 70% of international fleet managers are seeking new ways to save money in Latin America and according to the institute, these savings should first come from OEM harmonisation and vehicle selection.

The difficulty of regional car brand alignment, however, lies in balancing the financial benefits of supplier harmonisation with local market realities and cultural preferences. As such, there are three key question to ask yourself when it comes to aligning brands.

1. Why is it good to have a regional car policy?
2. How can I achieve OEM regionalisation?
3. How can I avoid and overcome internal resistance and external obstacles?

In this Expert Insights, these questions are addressed, discussing topics such as the importance of bottom-up approval during your processes as well as being aware that tax and culture can affect your planning. So, if you are a fleet operator planning harmonisation or starting to think about it, this is a must read for you. Download it here.

Written by leading experts in the field, this exclusive content is aimed at international, regional and local fleet managers who are active in Latin America. All Fleet LatAm Expert Insights are available in English, Spanish and Portuguese.

Keep an eye out for edition No. 5 coming out in August entitled “How to use telematics to reduce fleet and fuel fraud”.

Previous Fleet LatAm Expert Insights

#1 How to tender your leasing contracts in Latin America
#2 How to govern fleet management in times of COVID-19
#3 How to optimise safety and reduce accidents in Latam 

Authored by: Daniel Bland