24 avr 19
Fil d'Actus

Cadillac ramps up dealer network China

Enjoying 6 years of consecutive double-digit growth, Cadillac has announced an increase of the size of its dealer network from 302 to 500. This will support the sales of a range of new models (one every six months between now and 2021) and cater for Cadillac’s surprisingly young clientele in China (average age of 32 years).

China is Cadillac’s number one market, selling over 200,000 units (against 155,000 units in the US). The Chinese consumer perceives the luxury brand as a valid alternative for European high-end cars.

(Picture: Cadillac booth at Auto Shanghai 2019)

Authored by: Yves Helven