22 nov 22

Asian automakers boast new U.S. models at LA Auto Show

Several Asian automakers are boasting new vehicle debuts for the US market for 2023, among them being Genesis, Honda, Hyundai, Lexus, Kia, Mazda, Nissan, Subaru, Toyota, and Vinfast.

These brands are representing a significant number of the new vehicle models on display at the Los Angeles Auto Show which is highlighting automotive industry innovation and growth with a special emphasis on electrification this year.

Besides legacy brands from Japan such as Honda, Lexus, Mazda, Nissan, Subaru and Toyota, among the models worth pointing out are those on showcase from the premium brand of Hyundai, being Genesis G80 and G90 sedans, GV60, GV70, and GV80 SUVs, and the G80 and GV60 electric models.

Genesis G90, MotorTrend 2023 Car of the Year (source: LA Auto Show)

Other models worth noting is the newly designed Toyota Prius hybrid, as well as the Kia EV 6 full-electric sedan and the Nero and Seltos SUVs, the latter receiving a facelift in 2024.

left to right, 2023 Toyota Prius and 2024 Kia Seltos (courtesy of Toyota and Kia)

Meanwhile, Vietnamese automaker VinFast, part of the Vingroup and founded in 2017, is also highlighting full-electric SUV models at the event. In early 2023, the OEM will launch its VF6 and VF7 crossovers, as well as the larger FV8 and VF9 SUVs for the US market. 

left to right, 2023 VinFast VF6 and VF9 (courtesy of VinFast)

Although traditional gas-fueled models, as well as hybrid and hydrogen technologies are on display at the auto show, electric vehicles and other innovative technologies are at the forefront, being that the event is being held in the country’s innovation and EV mecca of California.

Besides air and micro-mobility, one innovation to look out for is the all-electric IONIQ 5 robotaxi, a Level 4 autonomous vehicle by Hyundai that can safely operate without a driver by using the autonomous technologies of Motional.

Solar charging conversion specialist 27North is also displaying a functional conversion for one of its rugged, luxury off-road exploration trucks, not to mention the electric vehicle charging technologies of Electrify America and more.

“As electrification continues to gain prominence among car-buyers, it will again be a prominent factor in the vehicles that will be unveiled…From technological advances to style and culture, our show will reflect the worldwide influence of California innovation and style,” says Los Angeles Auto Show President Terri Toennies.  

On display at the LA Auto show from 18-27 November are models from Alfa Romeo, Aston Martin, Charge Cars, Chevrolet, Chrysler, Dodge, ElectraMeccanica, Fiat, Ford, Genesis, GMC, Honda, Hummer EV, Hyperion, Hyundai, INDI EV, Jaguar, Jeep, Kia, Land Rover, Lexus, Lincoln, Mazda, Nissan, Polestar, Porsche, Ram, Subaru, Toyota, VinFast, Volkswagen and Volvo.

Considering the trend of cutting emissions worldwide, car manufacturers are coming up with innovative ideas to maintain their position as the preferred mobility supplier for global fleet customers. To learn more about automaker strategies worldwide, download your free copy of the Global Fleet E-book entitled "Car Manufacturers' Global Fleet Strategy".

Authored by: Daniel Bland