19 mar 20

Growing Alphabet now active in 30 countries

Alphabet can look back on a year of stable growth: BMW's multibrand leasing subsidiary saw its operational lease portfolio grow by 2.5% to nearly 720,000 cars in 2019, while the order volume grew by 3% to 250,000. 

It’s annual report season, and now more than ever, it’s a welcome occasion to look back on one’s recent successes. Alphabet – which profiles itself as a ‘holistic business mobility solutions provider’ – certainly had its fair share, last calendar year. 

Three further countries
Some eyecatchers:

  • The company’s operational lease portfolio grew by 2,5% to nearly 720,000 cars and LCVs. 
  • The order volume grew 3% to 250.000 orders.
  • Via partnerships, Alphabet has expanded into three further countries: Greece, Brazil and Norway, bringing the total to 30.
  • In 2019, Alphabet put 21,000 EVs and PHEVs on the road.

Thanks to its concerted efforts, Alphabet has managed to grow its EV portfolio by 42% over the last five years. That remarkable increase also reflects fleet customers’ rising awareness that electric vehicles are needed to reduce CO2 emissions, and are useful to reduce the cost of mobility. 

Electric leadership
Thanks to its figures for 2019, Alphabet now represents nearly 5% of all EV/PHEV registrations across 12 key markets – maintaining the company’s leadership in corporate electric mobility. 

“Our AlphaElectric solution is a 360° approach, encompassing everything from vehicle selection to the appropriate infrastructure, and of course maintenance and running of electric fleets,” explains Alphabet CEO Marco Lessacher (pictured). 

Added value
As part of BMW Group, Alphabet sees its role as providing trusted, high-quality and customer-oriented business mobility solutions. In essence, “guaranteeing added value that doesn’t just meet, but exceeds their demands,” Lessacher continues. 

By actively driving innovation and consistently exploring new technologies, Alphabet prides itself in being able to offer solutions from one minute to seven years, and from e-bikes to specialised LCVs.

Authored by: Frank Jacobs