Trade association rebrands to lobby for distinction between ‘self-driving’ and AV
The Self-Driving Coalition for Safer Streets announced this week that it has changed its name to the Autonomous Vehicle Industry Association (AVIA).
Based in Washington, DC, the Association is the AV industry’s top lobbying group and the rebrand is part of a strategy by the AV industry to distance itself from the term ‘self-driving’.
Leading EV car maker Tesla markets a feature called: ‘Full Self-drive’, which is a beta version of an advanced driver assistance system (ADAS) not a fully autonomous driving platform. The industry thinks the indistinctness between the two expressions could cause a dangerous misunderstanding of current self-driving capabilities within vehicles.
Read a full analysis on the issue and this story here….
Image courtesy of Shutterstock