20 mai 20

Rosina Cammarota, CEPA Mobility Care: Finding the real value of fleet safety

One of the most important aspects of a fleet manager’s job is to put together a steadfast safety policy, one that not only preserves the health and wellbeing of employees and people around them but also reduces total cost of ownership (TCO) in the long run.

Considering the extra stress faced by the current health crisis, keeping your drivers on the right track is especially important today. Among the ways to do this is by gathering accurate information regarding your fleet operations and implementing educational and training programs.

I recently had a brief chat with Rosina Cammarota who is the CEO of international traffic accident control and risk management company CEPA Mobility Care and we briefly discussed these topics. Holding the position since 2017, she has also been Country Manager in Brazil since 2007.

Founded in Latin America, the firm has offices in Brazil, Mexico, Argentina, Colombia, Chile, and Uruguay, but also in The Netherlands to help cover other regions of the world. It provides road accident prevention and defensive driving training for vehicle fleets of all types.

To start off, could you first tell me why the company change its name last year from CEPA Safe Drive to CEPA Mobility Care? 

Cammarota: The move from CEPA Safe Drive to CEPA Mobility Care stems from our mission and purpose today, and that is to take care of people regardless of the mode of transport. We are focused on taking care of all people in the public mobility domain, not just drivers.

Although we continue to bring a lot of technically rich information, our change also reflects our deep approach to the human being and his or her responsibilities in traffic.

What types of safety training are fleet managers looking for?

Cammarota: Courses are needed for the overall training of safety leaders as well as those aimed at training staff to carry out the effective crunching of fleet accident data. Moreover, some businesses seek courses that actually train in-company fleet safety instructors.

Although we have evolved over the years and are providing these courses, perhaps the most relevant change since CEPA’s inception, however, is that we now look at everything from a Bio-Psycho-Social perspective. This means that we pay attention to the evolution of human beings and align our decisions with their values.  Through this, safety not only becomes a priority to them but also holds intrinsic value.

Although we were founded on theoretical and practical training for drivers, I’d like to point out that we eventually grew to discover that more than training is needed. As such, CEPA has also developed departments for consulting, information analysis, and other important areas.

One important factor to focus on is using information gathering to optimize operations. Do you have any tips when it comes to data collection for fleet management?

Cammarota: For us, there are three main pillars in terms of appropriately dealing with information. The first entails collecting relevant data on a global scale and the second involves processing this data while complying to policies and considering accident probabilities.

The final pillar entails delivering statistical information to senior leadership as well as analytics to line managers to support decision making that help reduces accidents and curb costs.

With that said, all of these are addressed in our Fleet Data Manager solution, a platform aimed at progressing the management of security programs in Fleet.

Due to the degree of detail from both accidents and training sessions acquired through the platform, we are able to put together driver history that is second to none. Moreover, as it is developed in-house, it is a flexible solution that can be adapted to the needs of every customer.

Meanwhile, just as driver preparedness is important, vehicle standards play a key role in fleet safety. Below is a map of international standards and as you can see, much of Latin America is lacking. Improving matters depends on political will as well as pressure from local companies, agencies and the general public.

With that said, lets all do our part in preparing drivers and creating safer cars so that we can benefit from safer fleets throughout the world!

Vehicle standards worldwide (source: World Health Organization)  

For more on how to optimise safety and reduce accidents in your fleet, see Fleet LatAm’s Expert Insights (edition No. 3) on the matter where we focus more on operations in Latin America. It will be available on 1 June.

Otherwise, feel free to read up on other Expert Insights here, the latest being on COVID-19. They are available in English, Spanish or Portuguese.


Authored by: Daniel Bland