8 sep 19

Grow Mobility taking Latin America by storm

International micro-mobility services startup Grow Mobility is living up to its name by growing its network throughout Latin America, now present in 23 capitals and main cities in Mexico, Brazil, Argentina, Colombia, Chile, Peru, and Uruguay.


Now boasting more than 10 million trips (some nine million miles) and nearly six million users in Latin America, Grow is certainly changing the face of cities throughout the region by transforming the way mobility occurs in the cities it operates in.


One of the last expansion projects the group took up involves teaming up with the 114km Transmilenio bus-rapid transit (BRT) system in Bogota to provide its Grin electric scooter sharing services in collaboration with the bus system.


According to a Grow Mobility release, the company intends to continue to implement and expand its strategic plans to achieve cleaner, safer and more efficient cities.

As Latin America is home to several cities suffering from extensive air pollution (Mexico City, Bogota, Santiago, and more), Grow Mobility states that it has contributed to the reduction of 3,000 tons of CO2 emissions in less than 12 months-time.

"The current state of the mass transit systems in our cities arises particular challenges which we are facing in a very Latino way, with a lot of passion and care, reassuring our slogan 'We Love Our Cities' in every trip and our commitment with each city by bringing successful mobility services," says CEO Sergio Romo. 



Grow Mobility is also considering to expand its dockless bicycle and scooter scheme to countries outside of Latin America. According to a Global Fleet report earlier this year, Grow Mobility’s co-founder Marcelo Loureiro stated that the group was applying for permits to offer its services in the United States and Southern Europe.


Grow Mobility CEO Sergio Romo (source: Linkedin)

Grow Mobility co-founder Marcelo Loureiro (source: Linkedin) 


The company, according to the New York Times, is also considered to be one of the 50 startups in a 2019 list to quite possibly become a Unicorn (tech startup to reach US$1bn market value)

Grow Mobility was formed in early 2019 by the merger of Mexican electric scooter company Grin and Brazilian dockless bike and scooter sharing service Yellow. At the time (just seven months ago), the group only operated in six cities.

Authored by: Daniel Bland