Javier Amozurrutia, Mazmobi Mexico: Creating mobility solutions in the Americas
Corporate fleet managers got a slap in the face in the wake of the Coronavirus pandemic, but this wake-up call has spurred innovation, some of which has resulted in startups aimed at supporting the mobility market.
On the sidelines of the Global Fleet Conference in May, I was fortunate to have a chat with Javier Amozurrutia, founder of Mexico-based MaaS (mobility as a service) startup Mazmobi which was just launched in January. Let’s find out more about what they are doing in the Americas.
First of all, could you tell me what MaaS means in the corporate world?
Amozurrutia: It means many things. Some companies offer vehicles to their executives and sales teams while others pay for private vans, moving employees from certain points of the city to their office or place of work. Other organizations give extra money to support transportation and then there are some that rather pay for taxis or mobile-app-based services in lieu of vehicles. The options can go on and on.
Keep in mind that most of this is not controlled by the same department or from the same area so if one asks how much a company spends on mobility, they need to gather information from the HR or Finance departments as well as Fleet Managers.
What are the objectives of MaaS and what are the challenges to reaching these objectives in Latin America?
Amozurrutia: One of the main objectives of MaaS entails offering an all-in-one solution which gives the company centralized control over all the mobility solutions being offered to employees. Through this, the company only receives one invoice thus making the administrative process much easier.
Besides helping organizations make the overall change from Fleet administration to Mobility administration, other MaaS objectives include offering employees more secure ways of moving around and reducing the cost of assets by replacing low use vehicles with other mobility solutions.
Companies can also benefit from MaaS by using acquired information to create the best mobility routes and options for employees. Moreover, they could enable staff to have access to the same mobility services for their private use, really giving them mobility as a benefit.
Today, mobility is ever changing so it is a huge challenge to maintain control over all the options available to employees.
One of the biggest challenges to implementing MaaS in Latin America entails integrating the different suppliers throughout the region. Many mobility companies are focused on their own business and are not always open to integrating with others, and then there are some that just don’t have the technology to do it.
For instance, public transportation services frequently do not have the technology to connect to a MaaS platform and this reduces options to only private mobility solutions.
Mazmobi platform (source: Mazmobi)
What service does Mazmobi offer?
Amozurrutia: Mazmobi is a MaaS solution, and our plan is to be the best one-stop option for moving employees around cities and traveling to others. Our goal is to help companies select the best mobility option, considering budget, necessity, and time.
Our first product is Corporate Carsharing as there is a need in the corporate world right now for temporary or substitute vehicle offerings under a better controlled environment.
With this service, companies can evaluate their operations, determining whether to use their Pool Fleet or the Mazmobi pay per use solution. Our on-call vehicles can be used for new or temporary employees or for projects where vehicles are needed for only a few weeks.
In what countries does Mazmobi operate in and are their plans to expand into other regions?
Amozurrutia: We started in México just this January and intend to expand to other Latam countries in 2022. We are also planning to offer a specific product in Canada known as our “Multibrand subscription model”.
How has the COVID-19 health pandemic impacted corporate mobility and how has Mazmobi reacted?
Amozurrutia: Fleet managers have expressed a reduction in vehicle usage, some of which have a Pool Fleet which has been idled for most of the pandemic. Having vehicles parked is not really a reduction on cost. Well maybe so for maintenance or fuel usage but in the end, the company is still paying for an unused vehicle through a lease or other means, and this is something that does not stop.
Working from home is changing the way employees move around cities. Depending on the company, this could mean stopping customer visits and opting for virtual visits with the help of technology.
In the face of this mobility reduction, we want to be the partner that companies need. Employees don’t need to have a designated car, parking it for 95% of the time. We offer companies the vehicles they need and only when they need it. This is done through a streamline process which reserves and authorized vehicles in less than three minutes time.
Could you explain how Mazmobi is collaborating with car dealerships to help reduce idled fleet in companies?
Amozurrutia: First of all, let’s look at the process of getting a vehicle at the last-minute. When an employee needs a car, he calls the Fleet Manager. The Fleet Manager then calls the Leasing Company, and the Leasing Company may need to call a daily Car Rental agency and request a quotation.
Everything then goes back to the lessee for authorization and then back again for a vehicle delivery request. Considering an ultra-fast response, it could take 4-6 hours. If not, the process could take 1-3 days as it is not centralized.
Meanwhile, car dealership performance is lacking in most cities, many of them are offering new business models for the used car market, and the post-covid recovery looks quite gradual.
As such, besides having large idle fleets (used and demo vehicles) today, we see that OEM subscription-based models are on the rise, and this is why we are working with them.
Our collaboration calls for turning every dealership into a mobility station so that we can deliver across the entire country. What we want to do is create a new business model for OEMs we team up with, one that is based on a Carsharing solution.
We are working on preparing a multi-brand subscription model and intend to release this year. We also have plans to grow by offering other types of modes of transportation at these stations, among them being electric-powered bikes, scooters and motorcycles.